Oversaw creative direction for all elements of Who What Wear's first see-now-buy-now Runway show in partnership with Secret. Led the design of a real-time digital shopping platform and all promotional assets.
More on WWW Runway here.
Branding, creative direction and launch strategy for Obsessee, a social media-only content platform. Executed experiential design and creative strategy for events including Obsessee's pop-up shop. More on obsessee here, here, and here.
Event photography: Jenna Peffley
Led branding and art direction for Consort, a brick and mortar home store and digital shop in LA and New York.
Branding strategy and creative direction for an athleisure product line. Design for the digital wellness hub housed within Byrdie.com supporting the brand.
Responsible for all creative elements in Who What Wear x Target collection including packaging design and omnichannel seasonal advertising campaigns (in-store, digital, events). Led the design of the collection's shoppable digital look books.
Photography: Justin Coit
Styling: Laurie Trott
Led creative direction and website design for The Review, a luxury beauty sampling box curated by the editors of Byrdie.com
Photography: Kat Borchart
Branding for a a members-only NYC social house.
Creative direction, branded collateral, and web design for Byrdie.com, a beauty-focused content platform.
Photography: Justin Coit
